Expression of Interest GUIDELINES to host an event as part of the 2024 Benalla Festival

The events

The Benalla Festival program will highlight our rural communities with events across our townships during the Festival’s first weekend from Saturday 2 to Sunday 3 November 2024. The focus for the second weekend shifts to events in Benalla from Friday 8 to Sunday 10 November.


The launch of the Benalla Festival will be held on Friday 2 November in Benalla.

It is intended that there be a diverse range of community events and activities at various locations throughout the Rural City.

The theme for this year’s event is Hidden Gems. 


Rural events
To highlight our rural lifestyle on the first weekend we are inviting organisations and groups in our rural townships to host an event on the first weekend of the Festival. Financial support may be available for a proposal of a larger scale event with general support offered for smaller scale events through marketing and promotion.

Benalla events
Featured events in Benalla on Saturday 9 November will include an entertainment event at the Lake Benalla Foreshore precinct and A Day in the Gardens Market on Sunday 10 November.

What will the Benalla Festival provide for your event?

When you hold an event as part of the Benalla Festival, you are part of the major event series on the Benalla Rural City calendar. There are many benefits to facilitating an event as part of the Benalla Festival.

We provide marketing, advertising and media opportunities that promote each of the events that comprise the Benalla Festival. Event organisers are encouraged to take out their own additional advertising to ensure the success of individual events.

Events will be promoted through the Benalla Festival Program which will be distributed throughout Benalla Rural City, the wider region and via the Festival’s website and social media.

We support organisers to obtain Council permits required to deliver events.

Grant opportunities
Quick Response Grants of up to $500 may be available to eligible groups. Grant funds can be used to hire and purchase equipment or to subsidise venue hire.  For details and to check eligibility go to

Economic and social returns
The Benalla Festival offers a host of economic and social benefits to the community. Those who participate help showcase the many facilities and attractions that make Benalla Rural City a great place to live and to visit. Well-managed events create opportunities for financial returns to the event facilitator.


Crowd at sunset seen from the stage
Woman helps girls register for treasure hunt

What is my role if I am part of the Benalla Festival?

As a host of an event or activity, you are responsible for managing your own activity or event and associated costs. You are responsible for organising the necessary venue and equipment, ticket sales, bookings enquiries, Public Liability Insurance and permits if necessary.

 Once your event is approved and published, if for any reason you are considering the cancellation or postponement of your event you must liaise with the Benalla Festival Advisory Committee in the first instance to discuss alternate options. The Benalla Festival program of events is distributed widely. 

What do I need to submit?

At this initial stage, the Benalla Festival Advisory Committee is only seeking a completed Expression of Interest form. Every effort will be made to accommodate requests for inclusions. Priority will be given to those proposals that best fit the Benalla Festival program and theme. If successful, we will then require you to submit the following:

  • A signed MOU approving the inclusion of your event
  • A copy of your Public Liability Insurance certificate
  • Working with children and police clearance if hosting a children’s activity
  • A community event application may be required pending the scope, location and size of event. The Events Department can assist with support and advice.

How do I get involved?

Complete the Expression of Interest form below by Wednesday 31 July 2024.

More information

For more information contact the Council’s Events Coordinator on 03 5760 2600 to discuss your event proposal.

Expression of Interest to host an event as part of the 2024 Benalla Festival.

Deadline for form Completion: Wednesday 31 July 2024

Contact name:(Required)

Details of event/activity

Date of event/activity:
Event contact person:(Required)

Insurance details

Please note that you will need to provide a Certificate of Currency to us if your event is accepted.
Is your group an incorporated body?
Do you or your group have public liability insurance cover?

Photographs of your event/activity

Photographs are an essential marketing tool to promote the Benalla Festival and individual events. If you have any photographs that could accompany your entry please provide them on a USB flash drive or email/Dropbox to High resolution photo files are required with a minimum of 300dpi or 1-5mb.
Photograph/s submitted


For more information contact:
Council’s Events Coordinator
on 03 5760 2600 or email